Although you do not have to customize the PLR you buy, personalized content can create a stronger bond with your audience. An easy way to do this is to add your personal stories to PLR.
Imagine you’ve purchased PLR on the topic of weight loss mistakes. You could use it as-is and provide value to your readers, but if you take some time to personalize it you will make it even more valuable. You can do that by sharing a story from your own life, like the moment when you realized you’d eaten a whole bag of chips only to discover it wasn’t a single-serving bag. Or when you discovered how many calories were really in that “healthy” salad. Oops. Moments like that make you relatable in the eyes of your audience.
You can also use stories about other people. You might tell about something that happened to a friend or a client, for example. Of course, if your stories involve other people you should protect their privacy. Get permission or change enough of the identifying details that no one will know who the story is about.
Did you ever see the episode of Seinfeld where Kremer sold the rights to an anecdote from his life to J. Peterman? Peterman wanted the story for his autobiography, so he paid Kremer for it. That was inspired by the fact that Jay Leno paid another comedian for a story from that comic’s life that Jay used in his autobiography. While I am not recommending that you pay people to let you claim their lives happened to you, it is an interesting illustration of the importance of engaging stories.
Other benefits of customizing PLR with stories include:
Stories Grab Attention
Our brains are wired to respond to stories. You may not realize it but stories are around you constantly. You hear stories of heroism on the news. You watch fictional stories on Netflix. Your best friend shares stories about her day with you. Marketers share stories to illustrate what their products do for customers. Stories are everywhere.
Using stories is a powerful communication technique. It gives readers and website visitors a reason to pause and pay attention. They want to know what’s going to happen next and how the story ends.
Stories Invite Conversation
Just as you hear stories all day long, you also talk about them all day long. You do this when you gossip about a co-worker at the water cooler, when you recommend your Netflix must-binge to a friend, or when you repeat a news story to your spouse.
But stories invite conversation, too. Telling readers of your parenting website about your toddler’s tantrum can lead to discussions on what causes tantrums, tips on how to spot them before they happen, and more. Get your readers involved in a conversation and you have them hooked!
Stories Create a Feeling of Belonging
Not only do stories create conversation they also help people feel that they belong. Every day, your community is bombarded with ideas of what they should look like, how they should parent, what they should wear, how they should eat, etc.
It can get to the point that your visitors feel like everyone else has a wonderful life. But when you share a story that shows a flaw or some vulnerability, you peel back the curtain and create a bond. Suddenly, your people don’t feel alone any more. They can look at your blog and proudly say, “She gets me!”
Customizing your PLR with stories doesn’t have to complicated or time-consuming. You don’t have to rewrite the entire PLR article, just add your story to it. It only takes a few minutes to add a story of a couple of paragraphs. Doing this will expand the reach of your article and increase engagement.